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Voice Marketing with Emily Binder

Emily Binder

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Public vs Robinhood. Cathie Wood (ARKK) and Chamath Palihapitiya

• 4 min

Public vs Robinhood. Public's marketing is phenomenal. Let's talk about the classic brand exercise: where are you on the spectrums of elite vs. mass appeal (Chanel vs H&M), or serious vs playful (State Farm vs Geico)? And my hero Cathie Wood, head of the ARK ETFs, featuring flagship fund ARKK which is the best performing growth fund on the market. Here's what Cathie and billionaire Chamath Palihapitiya (head of Social Capital) have in common -- and why they're the best kind of investors. It's all about narrative. See acast.com/privacy for privacy and opt-out information.

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