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Voice Marketing with Emily Binder

Emily Binder



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Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

• 6 min

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement -“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes -Impact on sales and cultural spotlight for Nike ($15 billion US market) -Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018. (3:30) Failure of Kendall Jenner Pepsi Ad (05:12) Brands and Gender Activism -Pinkwashing -Importance of pay equity (06:15) Environmental and social alignment (Meatless Mondays) My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking): ThinkersOne Videos: emilybinder.com/thinkersone Consulting: emilybinder.com/call Follow & connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

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