Voice Marketing with Emily Binder
Emily Binder
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ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)
• 15 min68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs. Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success. Watch on YouTube Show notes: blog Chapters: (00:11) Importance of Publishing Pricing (01:57) Pricing Strategies for Financial Advisors (02:26) Pricing Lessons from Car Rental Industry (03:57) You want customers, not buyers (04:45) Competitive pressures in wealth management (05:12) The Emotional Component of Financial Advice (05:35) Exploring Alternative Pricing Models (05:50) The Almanack of Naval Ravikant (06:30) Your hourly rate (Naval): $1000/hour (08:37) 649,900% ROI in 1 month: case study - AI pricing (10:20) Psychology of pricing high end services (11:27) Why I hired a financial advisor (12:55) 2025 content marketing tips for advisors (14:12) Social media / video is one-to-many broadcast Related episodes: Four Types of Leverage In Your Business Buffalo Marketing Don't Do Marketing My podcast tools: Record: emilybinder.com/riversideAI editor: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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