Voice Marketing with Emily Binder
Emily Binder
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Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
• 16 minWhat is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer. You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years. Topics: (0:00) Meet Emily Binder + why you should listen to this show (0:30) How to work with me: beetlemoment.com or emilybinder.com/call (2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket") (3:20) De Beers slogan "A Diamond is Forever" (5:00) Anthimeria: "A better way to burger" -Pizza Hut (7:10) Yoda and Luke - guide / hero copywriting - Storybrand (8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk) (9:20) Thumbs-up emoji (Gen Z says rude) (11:00) Is an imperative good for a tagline? "I" and "We" phrases were out (12:20) A/B test new taglines (13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club) Links: Beetle Moment case study: TIGER 21 5-Star Podcast Checklist My tools: Record: emilybinder.com/riverside Edit with AI: emilybinder.com/descript Gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call ThinkersOne recorded or live video: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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