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Voice Marketing with Emily Binder

Emily Binder



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Crazy Expectations? The Reality of Podcasting (Wild Leverage)

• 13 min

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new podcasters have: ad revenue (3:10) 90% podfade (4:10) Value of a subscriber (6:00) Power of voice: sound is processed ten times faster than the blink of an eye (6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing (7:30) YouTube Shorts: biggest marketing opportunity (8:44) Wrong podcast goals (9:00) How many podcast downloads is good? (9:30) What is a good completion rate? (10:00) How many listeners you want (considered purchase) (11:00) Educated, solvent, interested (12:05) Client testimonial from Laura (emilybinder.com/call) Stats: $4 billion industry 2024 (IAB) 51% of listeners pay attention to podcast ads more than other media (Edison Research) 56% consider purchasing after listening to a podcast ad (Edison Research) 76% convert after hearing sponsored content (National Public Media) -Spiralytics 1/12/2024 My favorite podcast tools: Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gear ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone Podcast: emilybinder.com/podcast Book a call: emilybinder.com/call Follow & connect: My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

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