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Voice Marketing with Emily Binder

Emily Binder



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Unlocking Success: The Power of Purpose in Your Business

• 2 min

Research shows that companies with a clear sense of purpose outperform their competitors. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose.The acclaimed book Firms of Endearment tracked the financial performance of 18 purpose-driven companies over the course of 10 years. These 18 companies had an average annual return on equity of 9% to 13.1% higher than the average company in the S&P 500. The book also found that purposeful companies outperformed the S&P 500 by an impressive 10 times.  Finding your purpose can be a journey, but it starts with asking yourself what you stand for and what you're passionate about. Once you have a clear understanding of your purpose, you can use it to guide your business decisions, attract employees and customers who share your values, and make a real impact in the world. Subscribe free, rate and review this show: Voice Marketing with Emily Binder - emilybinder.com/podcast Related NEW video: I Found the Best Personality Profile for Entrepreneurs | Human Design Buy a personalized video greeting or Zoom drop-in with me for your team, client, friend, or a creative event invitation on ThinkersOne: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488 Follow me/connect: My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

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