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Voice Marketing with Emily Binder

Emily Binder

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The 7-38-55 Rule for Better First Impressions

• 5 min

What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection. Mentioned: 1) My conversation with NYT bestselling author of popular investing psychology book "The Behavioral Investor", Daniel Crosby, Ph.D about why we don't like the sound of our own voice: Emily Binder - The Future of Voice - Standard Deviations Podcast episode 113. 2) YouTube video with tips about mastering the sound of your voice from classically trained opera singer Audrey Coyne: Opera Singer TRICKS to Have a MORE Attractive Voice. Subscribe free to this podcast wherever you listen or as an Alexa Flash Briefing: emilybinder.com/podcast. Gear I recommend for a great sounding podcast: microphone: Shure SM7B complete setup (Amazon Idea List). Hosted on Acast. See acast.com/privacy for more information.

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