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Voice Marketing with Emily Binder

Emily Binder



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Evidence Driven Marketing with Logos (Part 3 of 3)

• 5 min

A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily Hosted on Acast. See acast.com/privacy for more information.

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