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Voice Marketing with Emily Binder

Emily Binder

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How to Market Through a Recession - HBR Study

• 3 min

How many times have you read that Procter & Gamble, Chevrolet, and Camel cigarettes flourished during the Great Depression because they advertised heavily? These are anecdotes, but there was little empirical data to support them. So HBR ran a one-year study. Find out how a multipronged business strategy is the best antidote to a recession. See acast.com/privacy for privacy and opt-out information.

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