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Voice Marketing with Emily Binder

Emily Binder

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The Fickle Fortune 500: Lesson for Your Marketing

• 0 min

Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them. "Your customer is not a moron. She is your wife." -David Ogilvy, 1955. See acast.com/privacy for privacy and opt-out information.

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