Voice Marketing with Emily Binder

Emily Binder

Podcast

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Latest Episodes

Is the Discount Tire Logo Drunk? Brand Color Psychology

5/30/2024 • 7 min

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share… Play episode

Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Mark…
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebr…
How to Make Your Content Memorable | (Top 5 Rebroadcast)
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
How Long Should a Podcast Be? Half the Length You're Doing.
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pon…
How to Avoid Business Drama (Scope Creep & Tips )
That .jpg is Ruining Your Social Media (267% Less Engagement)
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Ha…
Why Marketing Costs You 3x Too Much (Missing One Thing)
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Why Startup MVPs and Vision Boards Don't Work
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)
Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Maste…
AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law
My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO
The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)
Don't Bill Hourly (Back to the Black Box)
Domination and Submission Everyday: Your Conversations Explained
Ford's $3.76 Billion Mistake. Don't Rush to Build.
Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Fr…
Top Three Lessons from The 22 Immutable Laws of Marketing
What's Wrong with the Term "Female Founder"?
Charm Pricing: Why Over 60% of Prices End in the Number 9
You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)
Subscriptions for Success: Lessons from Uber One and Amazon Prime
Unlocking Success: The Power of Purpose in Your Business
Your Business Should Be a Black Box (99% True)
How to Find Your Ideal Audience and Align Your Business with Your Gifts
Marketing is about Perception, Not Product
A Framework for Negotiation: I FORESAW IT (Seth Freeman)
Four Types of Leverage in Your Business (Low-High)
An Approach Most Marketers Wouldn't Recommend (But I Do)
How to Become an Amazon Associate (Get Paid When You Share Products)
4 Tips to Improve Your Voice with Vocalics
Why Nora Accidentally Cashed Out Her 401(k)
News: Merchants Can Pass Credit Card Fees to Customers (Canada)
Tone of Voice Predicted Medical Malpractice Lawsuits
Positioning Your Product or Service Unlike Dating Profiles
Quick and Dirty Audiogram Hack (iPhone + Spotify Tip)
Sell the Problem You Solve, Not the Product You Have
The Fat Mirror at The Big Easy + Future Proof Festival
How Long Should a Podcast Be?
How to Turn Your Blog Post into a Mini-Podcast
Radio Shack Ad from 1991 - Why It's Optimistic for Inflation
Not Buying It Means You're Already Paying for It
You Should Read Your Blog Aloud: Spoken Word Audio Up 40%
74% of Friendships Can End Over $500
Why You Get Fired
Always Show Your Hands - Body Language Tips for Video
5 Tools and Process to Make Your Short Podcast or Flash Briefing
How to Have a 100% Success Rate in Online Dating: Voice Memos
Your Perfect Elevator Pitch: Two Tips
3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David…
The 7-38-55 Rule for Better First Impressions
The Perfect Length for a Podcast
The Realist
From the Pampers to the Depends: How to Build a Successful Brand Longterm
Don't Beware the Ides of March or a 12% YTD Market Drop
I Love Gen X Men - Spotify for Podcasters DEEP Data
46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips
Two Frogs Drowning in Milk (Fable from The Slight Edge)
An Audio-Native Future: You Need Sonic Branding (Announcement!)

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