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Women Conquer Business

Jen McFarland, Founder, Women Conquer Business

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Truth in Business & the Impact of Women-Owned Business

• 28 min

Join Jennifer as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and the impact of women-owned businesses and people of color on the economy and hiring. Show Notes Segment 1: Podcast Changes • Third Paddle Podcast: http://www.thirdpaddle.com/ (www.thirdpaddle.com) • Third Paddle listener call schedule: https://thirdpaddle.bookafy.com/service/listener-call (https://thirdpaddle.bookafy.com/service/listener-call) • Third Paddle guest application: https://fostergrowth.tech/third-paddle-podcast-guest-application/ (https://fostergrowth.tech/third-paddle-podcast-guest-application/) Segment 2: Truth in Business • Why the Truth Is So Important to Your Business: https://www.entrepreneur.com/article/294856 (https://www.entrepreneur.com/article/294856) • Rethinking Sales and Marketing in the 'Post-Truth' Era: https://www.entrepreneur.com/article/294119 (https://www.entrepreneur.com/article/294119) • 3 Questions to Ask Yourself About Truth in Business: https://www.inc.com/todd-mckinnon/3-questions-to-ask-yourself-about-truth-in-business.html (https://www.inc.com/todd-mckinnon/3-questions-to-ask-yourself-about-truth-in-business.html) • Finding the Truth in Your Business: https://www.ducttapemarketing.com/finding-truth-business (https://www.ducttapemarketing.com/finding-truth-business) • Whatagraph: https://whatagraph.com/ (https://whatagraph.com) • Databox: https://databox.com/ (https://databox.com/) Segment 3: Women and People of Color in Business • Get the Facts on Women Business Owners: https://blog.dol.gov/2017/07/05/get-facts-women-business-owners (https://blog.dol.gov/2017/07/05/get-facts-women-business-owners) • Cool, interactive graph that shows how many men vs. women in your industry: https://public.tableau.com/views/IndustryDistributionbyGender/IndustryDistribution?:showVizHome=no (https://public.tableau.com/views/IndustryDistributionbyGender/IndustryDistribution?:showVizHome=no) (mentioned in the ‘Get the Facts on Women Business Owners’ article) • Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO): https://www.nawbo.org/resources/women-business-owner-statistics (https://www.nawbo.org/resources/women-business-owner-statistics) • And a more in-depth look at the NAWBO data: http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf (http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf) • Harvard Business Review, The Other Diversity Dividend: https://hbr.org/2018/07/the-other-diversity-dividend (https://hbr.org/2018/07/the-other-diversity-dividend)

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