Women Conquer Business
Jen McFarland
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Content Marketing 101: the Art of Stopping the Scroll
• 48 minContent marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101. Content Marketing 101Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started. This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. How to get started: plan your strategyKnow your goalKnow your target audiencePreferred platforms and mediaBook recommendation: Thought Leaders Practice Words of WisdomTypically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — JenYou need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — ShelleyBreaking NewsLinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%Elon Musk Buying Twitter: Employees are Concerned Free Content Marketing VideosSubscribe to the Marketing Missive Newsletter💌 Marketing Missive: Weekly Marketing Insights Livecast Life: The Content Creator LifestyleHow to livestream video, podcast, and blog every week at the same time to gain visibility and credibility for your online business. Available on Amazon Tweaks of the WeekLinkedIn launches profile links for creatorsCreator programs: Creating a Successful BlogPublisher's guide to content organization Inspirational NuggetYou are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us. Connect with UsPodcast Production Podcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral...
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