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Women Conquer Business

Jen McFarland, Women Conquer Business

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Crisis Marketing with Jeremy Miller, Brand Strategist & Bestselling Author

• 28 min

We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller. We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises. If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place. You'll learn how: Jeremy grew is family's recruiting business during the 2008 Great RecessionImportant it is to be helpful (and check your ego) right nowCritical it is to create and launch products quicklyBusiness owners choose between closing, hibernating and innovating during this crisisTo market your products without being icky About Jeremy Miller Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands. It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy’s first book, Sticky Branding, is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His next book is called, Brand New Name. It launches in October! The book provides a proven, step-by-step process to create an unforgettable name. It shows you how to name anything — a brand, company, product, service, or ideas — by unlocking the creative genius of teams. About Host Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com. Free Business Resources

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