Women Conquer Business
Jen McFarland
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Business Burnout: Get Your Marketing Mojo Back
• 50 minWhen you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back. Business BurnoutIt's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022. Topics include: What are the signs of burnout?When you feel burned out, what happens to your boundaries?How to get your mojo backHow to set reasonable goals and priorities — and stick to it Words of WisdomEvery marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen3 Keys to Reach Your Business Goals One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — ShelleyContent Consistency Framework and Schedule Breaking NewsShe Podcasts Live postponed until June 2023Near Media Analysis: Recession-Proof Your Brand with Local MarketingSeven in 10 (70%) Americans believe a recession is imminent.Invest in SEO for organic trafficGoogle Business Profile is responsible for 70-80% of local conversionsAsk for reviewsShare deals with your audienceIntegrated online and offline marketing Related Episodes: Recession Proof Business: Creative Revenue Streams What if Social Media Disappeared? Tweak of the WeekCoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it) Screenshot from CoSchedule's Headline Analyzer Inspirational NuggetIf the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —EpictetusSeeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life. Are you sizzle or steak? All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not. It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult. Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get...
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