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Women Conquer Business

Jen McFarland, Women Conquer Business



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Resilient Leadership During Uncertainty

• 19 min

Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn: Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world Things we mention: Marketing Rebellion by Mark Schaefer (book) Pervious episodes: Show up with Empathy & A Growth Mindset with Maria Ross Crisis Marketing with Jeremy Miller How to Implement Agile to Pivot Quicker with Rose Désauguste About Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

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