Women Conquer Business
Jen McFarland
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Resilient Leadership During Uncertainty
• 38 minLearn how to lead with resilience during times of uncertainty. Summary: Resilient LeadershipLet's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn: Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world Resources MentionedMarketing Rebellion by Mark Schaefer (book)Learn more about this with management training than can help you adapt to new times applying new practices Related EpisodesShow up with Empathy & A Growth Mindset with Maria RossCrisis Marketing with Jeremy MillerHow to Implement Agile to Pivot Quicker with Rose Désauguste Show Notes[1:21] – What is Resilient Leadership, Expand vs Contracting and Focus on things to change [3:14] – Human 2 Human Marketing is actually winning [4:10] – Resilient Leaders reset on a daily basis and take care of their personal needs first [5:27] - Be expansive in your thinking when the market is contracting [6:12] – Resilient leaders are reflective and revise your vision to meet current demands [7:11] – Resilient leaders gain momentum from what is right and positive happening around them [8:07] - Focus on the back end of your business right now so it's running smooth, then when you get back into an uptick you have an optimized Continued...[9:08] – Get a pulse on the feelings and emotions of your actual clients, listen and reflect [10:33] – Resilient Leaders also pivot into market conditions [12:36] – Resilient leaders produce quickly keeping in alignment to the true North of your business [14:05] – Resilient Leaders promote with humanity [16:32] - As a small business, stay tuned into what it is that the humans want because your customers are all humans [17:37] – Reach customers on a human level as they feel valued as individuals, they understand your product and how your product helps them specifically This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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