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Women Conquer Business

Jen McFarland, Women Conquer Business

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Show Up with Empathy and a Growth Mindset with Maria Ross

• 28 min

Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times. Learn about the intersection of empathy, business, and the current health and economic crisisWhy showing up will help you be remembered laterHow a growth mindset benefits business ownersLearn things you need to stop — and start — doing to be successful right nowHow to pivot and adapt your message based on your customer avatar (and what people are saying) Maria also appeared on episode #82, Why Empathy is your Business Edge with Maria Ross. Meet Maria Ross Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of The Empathy Edge, Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs. Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise. Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area. Connect with Maria Ross Red Slice website LinkedIn Instagram Twitter Facebook About Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

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