Women Conquer Business
Jen McFarland
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Marketing Campaign Ideas That Help You Get Traction
• 37 minMarketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals. Here are some of the topics we cover: Importance of an email list/audienceBlog sharing campaignsWhy (and when) you need to consider ads to bring in peopleHow the stage of business affects marketing campaignsList building through online networking meetingsWhat media is used at different stages of the funnelDiversify to grow in more than one area at a timeTesting and analytics Words of WisdomSometimes getting traction around ideas that actually work has to be done in an order of operations. Fundamentally, the type of marketing that I choose is pushing the right buttons at the right time so that it fits the business. That's one of the reasons why you need to have an email list from the beginning if you want to do launches down the road. If you're a content creator and you have a blog, your first thing is to set up campaigns around sharing your blog. — JenAt the top of the funnel, maybe you have a blog post or a social media post because that's awareness. People are just finding out about you and what kind of business you are and what you do. Then maybe they hear you on a podcast and they get to understand how you work and some of your values. They might see you on a video and perhaps they'll follow through on your call to action, going further into the funnel. — ShelleyFree Content Marketing VideosVisit Messages & Methods Women Conquer Business | Marketing Coaching & Commentary Tweak of the WeekVidIQ Daily Ideas: need help generating ideas for your next video? Use VidIQ's Chrome extension VidIQ Daily Ideas to uncover your next cool content creation project Inspirational NuggetSend kindness out to the world. Connect with UsPodcast Production Podcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.io Connect with Jen Brought to you by Women Conquer Business Connect with Jen McFarlandWomen Conquer Business marketing consultancy Connect with Shelley Engineered by AGK Media Studio Connect with Shelley CarneySchedule a free consultation with AGK Media StudioNew Mexico Day Trips This podcast uses
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