Women Conquer Business
Jen McFarland
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Spring Cleaning Your Small Business in 4 Easy Steps
• 52 minSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. Summary: Spring Cleaning You Small BusinessSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. We cover the 4 key areas you need to clean up to make your business shine: Review your website (what to look for and why)Check-in on your business goals (how's it going and what's changed)Adjust marketing strategies (especially if your goals changed)Clean out that inbox! We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue. Words of WisdomWe just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — JenWe've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — ShelleyCan't Miss ResourcesFree 7-day Social Media Detox Reflective JournalLivecast Life: The Content Creator Lifestyle on Amazon Show NotesBreaking NewsLinkedIn is building new analytics and video features for creators and increasing the visibility of their content. https://www.engadget.com/linkedin-new-creator-tools-020031694.html 4 key areas you need to clean up to make your business shineTake a look at your websiteIs it accurate?Is it easy to navigate?Review your business goalsHow are you tracking toward your goals?Do you need to adjust…. And are your marketing strategies aligned?Effective marketing campaigns need to be aligned with your business goalsLet’s look at that inbox!MailstromSaneboxSuperhuman Tweaks of the WeekLinkedIn Livestream event: add to calendarWisdom appVoteFrenzy appAirr Connect with UsPodcast Production Podcast hosting: a...
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