Women Conquer Business
Jen McFarland
Podcast
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Create a Successful Business Blog
• 63 minWhen creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Ahrefs releases Yep search engine (https://yep.com/) (in beta)Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESSWhy blog in 2022?Search engines still like words the mostBlogs aren’t going anywhere“Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long gameAlternative Blogging PlatformsGives you a chance to test out your voice/writing style/topics, find an audienceGreat place to start if you don’t have a websiteMedium: https://medium.com/creators NewsBreak Originals: https://creators.newsbreak.com/creators Vocal: https://vocal.media/ Best blogging website platformsWordPress: https://wordpress.orgGhost: https://ghost.org Squarespace: https://squarespace.com Finding topicsMake a list of your expertise, in granular detailWhat questions do you answer?Answer the Public / Google related questionsTestimonialsCustomer questionsResearch, research, researchBlog post essentialsHeadlines and hooksImagesSubheadsEmbeds (video, Twitter, etc.)Call to ActionPromote and share your blogSocial mediaNewsletterLEARN MORE:Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Free Livecast Life workbook download at http://guide.livecast.life WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley CHAPTERS: 00:00:00 Countdown music and intro00:01:49 Personal news: Concussion therapy graduation and Shelley’s mom coming home00:03:46 New courses from Jen and Shelley00:06:04 Ahrefs releases Yep search engine (https://yep.com/) (in beta)00:09:25 Why blog in 2022?00:17:15 Alternative Blogging Platforms00:21:46 Best blogging website platforms00:31:40 Finding topics for your blog00:42:25 Blog post essentials00:56:34 Promote and share your blog00:58:20 Rediscovering how amazing Repurpose.io really is00:59:00 Google Slides animation feature01:00:28 Ask for help - we’re here for you!#business #blogforbeginners #blogideas
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