Women Conquer Business
Jen McFarland
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Content Creator Collaboration for Audience Growth
• 54 minHow do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? Who can you collaborate with? What’s the best way to reach out and work with new people? It comes down to relationship building and networking with other creators, coaches, and speakers. In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing. Methods of collaboration we explore: Cross-promotionPodcast interviewsBook compilationSummit, conference and speaking engagementsJoint venturesAffiliate and influencer collaborations Words of Wisdom Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — JenWe look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — ShelleyBreaking News Money talk: A Vericast survey found 34% of Gen Z turn to TikTok for financial advice, while 33% get money tips from YouTubeSocial selling is not doing so well... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 McKinsey report."Google is pushing back its deadline for killing off tracking cookies until at least 2024 Can't-Miss Resources Content Consistency Framework and Schedule Epiphany Courses special 15% off deal for podcast listeners Inspirational Nugget “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you’ve found.” —Marcus Aurelius, Meditations, 3.6.1Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for. Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking
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