Women Conquer Business
Jen McFarland
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Podcast Guesting: Be a Great Guest and Promote Your Business
• 36 minShelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success. How do collaborations help you expand your audience? Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services. But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects? Shelley gives us the scoop on how to find and reach out to podcast hosts and how to be a great guest podcast hosts want to collaborate with, promote and refer to others. Presentation Deck Podcast guesting: The path to visibilityHow to connect with podcast hostsPrepare to give value to the host and audienceTell a good storyFulfill the responsibilities of a great guestReciprocate and collaborateThe “best guests ever” did these things…What help or cool stuff can you offer?Action steps to reach out as a great podcast guest Livecast Life Course Signup Words of WisdomBring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to start listening to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience. — ShelleyCan't-Miss ResourcesContent Consistency Framework and Schedule Listen to Shelley's recent guest appearance on Brilliance + Passion. Inspirational NuggetLate in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the remainder of his days. He responded, “All right! I can work that way too!” We can respond to even the most disabling turns of fate by working with what we’ve got and choosing to have a positive attitude in any situation. Nothing can prevent us from learning. In fact, difficult situations are often opportunities for their own kinds of learning, even if they’re not the kinds of learning we’d have preferred. How can I make the best of situations I face? Connect with UsPodcast Production Podcast hosting: Captivate(affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.io Connect with Jen Brought to you by Women Conquer Business Connect with Jen McFarlandWomen Conquer Business marketing consultancy Connect with Shelley Engineered by AGK Media Studio Connect with a...
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