Women Conquer Business
Jen McFarland
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Recession-Proof Your Business with Creative Revenue Streams
• 48 minWant a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue. Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you? That’s why we recommend creating multiple, diverse revenue streams to support your business. In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue. Brainstorming resource mentioned: Thought Leaders Practice “be a well-paid infopreneur”Interview with Sally Foley Lewis: Sally sent Jen Thought Leaders Practice after our interview together Words of WisdomI'm always looking at opportunities and researching them, even if they come in from people I don't know, like a LinkedIn connection. Once I'm in, I do a good job and I show up like anything could happen. That is really what has been happening for me in my business over the last five years. I have met people. I have said yes to things and then when I'm in there, other people notice and they think of me when something else comes up. — JenWe had one really strong client that we were very happy with. Even though we were looking for more clients, we were happy. Then he died and we had nobody. So you can't put all your eggs in one basket and hope that it just continues on. Anything can happen. — ShelleyContent Consistency Framework and Schedule Breaking NewsMake your Escape to Getaway House(Jen went to the Portland location and loved it!)Facebook's B2B Targeting: Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive)Report: Rules of Recession-Proofing: Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains Tweak of the WeekLoopedin.io: All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases. Inspirational NuggetIt is necessary to begin where the world is if we are going to change it to what we think it should be. There are plenty of small steps that, were you to take them, would help move things forward. Don’t excuse yourself from doing them because the conditions aren’t right or because a better opportunity might come along soon. What’s the smallest step I can take toward a big thing today? Connect with UsPodcast Production Podcast hosting: Captivate (affiliate...
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