Women Conquer Business
Jen McFarland
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How to Expand Your Reach on Social Media with Effective Engagement
• 56 minHow to Expand Your Reach on Social Media with Effective Engagement How do you increase your engagement and reach on social media in 2022? The purpose of social mediaBrand awarenessCustomer ServiceSharing fun and interesting postsThought leadership (blogs, podcasts, articles written by others)Create a strategy for visibility and credibilityUse our topic clusters episode to generate content ideashttps://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) If you can do nothing else, comment on other people’s postsSocial selling: great example Lately.ai (other people’s audiences)Share personal values that are relevant and relatableTag people and share their contentTools: Typeshare (https://typeshare.co) (tweak of the week); Hypefury (https://hypefury.com/) Words of Wisdom If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley Breaking News Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/Rally.io (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n Tweaks of the Week Typeshare: https://typeshare.co Upcoach vs. Vonza Inspirational Nugget “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?” —MARCUS AURELIUS, MEDITATIONS, 7.73 The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a...
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