Women Conquer Business
Jen McFarland
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Skyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building Content
• 51 minSkyscraper Pages Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it? This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides. Presentation/Training: What is a skyscraper page? How does it build authority? View Slides Review: E-A-T, Content Funnel, Topic ClustersLong-Form(ish) Content TypesCornerstoneSkyscraper10xPillarSmall Business Content DilemmaContent RealityQuestions and AdviceChocolate Cake Example (from last week) Revisited Watch on YouTube Can't-Miss ResourcesSubscribe to the Women Conquer Business newsletterShelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?” Breaking NewsOn July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube ChannelPrivacy Issues and women’s health in the wake of Roe v. Wade reversalGet the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business? Tweaks of the WeekProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos. Inspirational Nugget“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.How can I use this obstacle as an opportunity?I’m sure more good things...
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