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thelotco business podcast

Melissa Robbins



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The what, why, and how of trade shows! Talking with Flyn Roberts from Life Instyle.

• 51 min

What do you know about trade shows?  I am talking today with Flyn Roberts - Event Director of the boutique Australian trade show Life Instyle.  We talk about the why, what, and of course how to get into trade shows and also ensure you succeed while there! Coronavirus and 2020 seriously interrupted many industries, and the events one was severely impacted and unfortunately continues to be.  Flyn and I talk about that and much more!! Flyn leads a passionate and high performing team to deliver Australia's premier boutique retail trade shows; Life Instyle Sydney and Melbourne. She has over 15yrs experience in the events world where she and her team consistently deliver innovation-rich, first-class events with passion and a customer-focused approach.  As the Exhibition Director she is responsible for brand and product management, strategy development and execution, industry engagement, budget management, and creating superior solutions and experiences for our customers and community. I hope you get lots of great information from our chat and if you want to get in touch with Flyn or find out about exhibiting at Life instyle you can reach her at: @life_instyle or You can also register for finding out about my Trade Show bootcamp here and the essentials you need to know before exhibiting.  Thank you so much for listening to thelotco business podcast.  If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast. You can find out more about thelotco at @thelotco or

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