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thelotco business podcast- build your profitable product business

Melissa Robbins



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5 reasons you need a blog on your e-commerce website

• 15 min

A blog, a journal a magazine call it what you will but you need one!!! Every e-commerce site has a customer.  Clearly!! (or I hope so!) Therefore everyone should have blog content to help connect with your customer,  inspire your customer,  educate your customer and relate to your customer. Whether you are a Retail store with 100's of brands and a mixture of products to a brand with a single product!   Your blog helps with SEO, builds trust, encourages conversions, solves problems for customers and is such a great long term traffic source for your website. In this episode I give you 5 reasons ( I know there are even more!) why you need one. And before you say it.  Yes it is another thing to do but it should be one of the first things you do and can help create other content from your blog.  Length of the blog should be between 500-1500 words ideally and each image used should also have a title that includes keyword to also help with SEO (a topic for another day!). Want my FREE guide on 15 ways to boost traffic to your website.  Grab it here. I'm Mel Robbins! from @thelotco Register for my FREE webinar here And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.

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