thelotco business podcast- build your profitable product business
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Want to convert more visitors to your website? Check out these 5 essentials every home page needs to bring in more sales.• 13 min
Want to sell more online? Here are 5 essentials every home page needs to convert and bring in more sales. Make sure your website has all these elements ticked off on your home page, they are quick and easy changes to make right now! The 5 essentials we talk through are: ✨Shipping make it obvious. Do you have a flat rate or free shipping threshold? Do you ship worldwide? Tell me and tell me more than once. ✨Great menu navigation - how easy do you make it for your customers to find things? Assume they want something specific do you allow the menu to guide them there? DO they shop by style or by price or buy gift ideas? Show me your best sellers or new arrivals. ✨Products above the fold. Can I buy quickly and easily from your home page? Don't make me search. Let me buy direct from the home page and without having to click anywhere else. Add various collections or best sellers here. ✨Trust factors - Reviews, Stars, Social proof. a contact phone number, contact info. or email or at the very least a location. ✨A strong CTA. Yep a call to acton (CTA) that stands out in a high contrast color. It should tell me what to do next, provide direction, and encourages customers to take that next step. How many should you include? You will have to listen in but it is more than you think! And as a bonus inclusion make it easy to find your policies - shipping, returns and exchange details- do not leave me guessing/searching to find the answers. I expand on each of these 5 elements inside the episode. They will help make sure every website home page needs to make sure that every visitor you have is maximised and you convert as many customers into sales as possible!! To really make sure you conversion rate changes and you sell more online head to my 5 day series to boost your numbers and sell more on your ecommerce store now without attracting any new traffic. Follow along on instagram to get more tips and tools to help you build a profitable product-based business whether in fashion, accessories, homewares, jewellery, candles or babies products. To attend my Free Masterclass on How to grow your brand to six figures in product sales you can register here. Melissa Robbins Business Coach for products, brands, retail stores and creatives. You can get my free checklist on the 8 tips to building a profitable product business here. And follow me on instagram here @thelotco I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinar And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.
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