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thelotco business podcast- build your profitable product business

Melissa Robbins



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Why you need to be making collaborations part of your 2023 Marketing Strategy, with special guest Jess Ruhfus

• 39 min

Collaborations are something every product business should have as part of their overall Marketing strategy. The ability to reach new audiences, generate excitement and buzz, build your email list and so much more are just some of the reasons collabs should be on your radar if they are not already.  The world’s most successful brands have tapped into collaboration marketing to reach & engage new audiences - & why not?  Brand collaborations are up to 25x less expensive than digital advertising- what?! Asos, Gucci, MAC Cosmetics, Glossier, Vogue, The Wing, Bose, Ikea - all of these brands regularly partner up with like-minded businesses for clever cross-promotion. They leverage existing assets, often currencies other than cash, to create cool products, social media or experiential collaboration. I chat today with Jess Ruhfus the founder from Collabosaurus which is the (tinder) matchmaker for brands. They connect over 6,500+ businesses for clever marketing partnerships across the USA, Australia, Canada, New Zealand & the UK.   Collabosaurus is an end-to-end platform helping businesses source, secure & leverage B2B collaborations of all sizes.  Listen in to here why collabs should be aport of your Marketing strategy in 2023!  They we specialise in product based businesses such as fashion, beauty, lifestyle, food, beverage & events industries. You can find out more about Collabosaurus here and send Jess a DM on instagram to grab her list of ideas! I'm Mel Robbins! from @thelotco Register for my FREE webinar here And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.

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