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Phone Calls With Clever People

Shane Michael Hatton



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Ginger Hardage on the power of storytelling to shape culture.

• 41 min

Today we’re talking about Culture. Culture is the unseen competitive advantage that sets winning teams and organisations apart. But one of the most overlooked aspects of organisational culture is in our language and in the stories we tell. Ginger Hardage is former senior vice president of culture and communication for southwest airlines and she believes that the stories we tell are crucial in building the culture we want. Ginger retired after an illustrious 25 years, where she served as a member of the CEO’s executive leadership team. At Southwest, Ginger led a team of 150 people responsible for building and sustaining the organisation’s legendary culture and communications enterprise. During her tenure, she played a crucial role in developing and maintaining Southwest's culture, leading to the company's numerous recognitions on FORTUNE’s “Most Admired Companies in the World” list appearing for 23 consecutive years and included on Glassdoor's Best Places to Work List in 2022 for the 13th consecutive year. Throughout her career, Ginger received numerous accolades, including induction into the Public Relations Hall of Fame and being named as one of Texas’ Most Powerful and Influential Women. She was also recognised by PRWeek multiple times in its Top 50 Power list and 50 Most Powerful Women in Public Relations.   Connect With Ginger Connect with Ginger on LinkedIn at Learn all about Unstoppable Cultures with Gingers website   Connect With Shane Connect with me on LinkedIn at Learn more about what I do and sign up for my newsletter at Follow me on Instagram at Follow me on Twitter at Reach out and email me at

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