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Creator Science – Learn from today's top content creators

Jay Clouse



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Kevin Espiritu – How Epic Gardening went from a blog to a video empire.

• 49 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live. And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year. And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth. So in this episode, you’ll learn: How Epic Gardening transitioned from a blog to a media company How Kevin operates more like an entrepreneur than a creator Why there may be opportunity in old industries And how to create things that other people just aren’t willing to Full transcript and show notes Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest Kevin's Website *** TIMESTAMPS 00:00 - The YouTube Gardening Empire 01:37 - Kevin Quits His Job to Build Epic Gardening 05:31 - Being an Entrepreneur First 10:43 - There is Massive Opportunity in Old Niches 14:14 - Evaluating Trends and Staying Ahead 18:17 - Short Form vs Long Form Content 20:20 - YouTube Shorts Audiences are Different than Longform 22:01 - Investing $30k into 1st Physical Products 25:01 - TikTok and YouTube KPIs to Look at 26:00 - Asking People For Help  26:50 - How Should a New Creator Start? 28:29 - SEO is Important for Creators 29:39 - YouTube SEO 30:51 - How to Make the Best Video in Your Niche 33:05 - Managing Video Production is Hard 35:00 - Hiring and Managing People as a Creator 40:34 - How to Evaluate Ideas and Opportunities 44:49 - Copycats Can Only Grow So Big *** RECOMMENDED NEXT EPISODE → #25: Eric Jorgenson *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit

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