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Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers

12/31/2024 • 58 min

Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale. Full transcript and show notes Garrett's Twitter / YouTube / Instagram *** TIMESTAMPS (00:00) The Most Insane Production on YouTube (01:33) How Michelle Khare’s Channel Evolved (07:14) How Much a Michelle Khare Video Costs (10:19) Grow Your Podcast With Spotify (11:36) Bono’s Six Thinking Hats (17:43) Getting Rejected (21:20) Thinking Big (23:51) How Challenge Accepted Gets Made (29:23) Making Content for Impact (32:34) When is Something Done? (34:07) Where Do Things Go Wrong? (39:44) Systems and Processes (43:48) Getting Sponsors (48:55) Advice to Grow Quickly *** RECOMMENDED NEXT EPISODE → #202: Zack Honarvar – What he learned from working with 10,000 creators *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

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