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Jay Clouse

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April Dunford – How self-publishing a book exploded her client service business.

1/2/2024 • 55 min

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products. In this episode, you'll learn How she built her consulting business How she attracts high-caliber clients The process she uses to qualify them And April's experience publishing her 1st book Full transcript and show notes April's Website / Twitter / Instagram / YouTube / LinkedIn *** CONNECT 📬 Subscribe to the newsletter 📫 Get my Professional Creator Crash Course (free) 🧰 Get my full gear list (free) 🐦 Connect on Twitter 📸 Connect on Instagram 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

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