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Creator Science

Jay Clouse



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Thomas Frank – How to build a successful tutorial channel.

• 33 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this episode, you'll learn: How to design the perfect viewer experience How to think about browse views versus Search the pros and cons of relying on outside platforms for success And what every person starting a tutorial channel needs to do Full transcript and show notes Thomas's Website / YouTube / Twitter / Instagram *** TIMESTAMPS (00:00) Abandoning a 2 Million Sub Channel (01:17) Thomas’s New YouTube Strategy (04:10) Why Start a New Channel? (05:35) Browse Views vs Search Views (08:09) When Serving the Audience is Bad for Retention (12:01) Evaluating Platform Risk (16:14) Permanence on YouTube (18:40) How to Decide What Videos to Make (19:48) How Important is Production Value (24:32) Advice for New Tutorial Creators (30:07) Does First Mover Advantage Matter? *** RECOMMENDED NEXT EPISODE → #112: Thomas Frank *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit

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