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B.E. GOOD! by BVA Nudge Consulting

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BE GOOD! By BVA Nudge Consulting - Michael Hallsworth - Behavioral Insights - From BIT To A New Book

• 60 min

We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights. Listen in to hear about: – How a hand washing study helped Michael realize the power of behavioral science – What Michael has learned from working with David Halperin and helping launch the BIT – The three elements that define behavioral insights – Two primary communications challenges tied to the COVID vaccine

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