B.E. GOOD! by BVA Nudge Consulting
BVA Nudge Unit
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• 57 min
Listen in on our conversation with Uri Gneezy, a professor of Economics and Strategy at the Rady School of Management, UC San Diego, and an expert in designing behavioral science-based incentives. Uri is the author of the recently published book, Mixed Signals: How Incentives Really Work, which explores how incentives really work in the real world. In this epis… Play episode
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