B.E. GOOD! by BVA Nudge Consulting
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BE GOOD! By BVA Nudge Consulting - Jonah Berger - How To Drive Change
• 43 minListen in to hear about… - How to change minds and incite action - Why traditional approaches to change are so ineffective - What the key barriers are to change and how to mitigate them - The mistake that many business leaders and governments make in trying to drive change - What Jonah has learned from studying urban legends and the spread of disinformation
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