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B.E. GOOD! by BVA Nudge Consulting

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BE GOOD! By BVA Nudge Consulting - Wendy Wood - Good Habits – from Context to Rewards

• 37 min

Research conducted by Wendy Wood, psychologist and worldwide expert in habits, tells us that nearly 43% of the time people are engaging in habits, repeating behaviors that they’ve done in the past, in the same context, while they’re thinking about something other than what they’re doing. We spoke with Wendy Wood, the author of "Good Habits, Bad Habits, the science of making positive changes that stick", where we unpack what she’s learned over her 30+ year career studying habits.

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