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Women Conquer Business

Jen McFarland, Women Conquer Business

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How to Rethink Your Branding for a Competitive Advantage

• 18 min

Branding is often one of the most misunderstood topics among small local businesses. On this week's show, I talk about what branding is, what branding isn't, and why it's so important to get it right. When you think of Apple do you think of a logo with a bite out of an apple? Nah. You probably have opinions about Apple based on whether you use an iPhone or an Android, whether you're a Mac or PC user. And yet, when I talk to local small business owners when I ask about their brand, the conversation goes straight to logo design, website, and social media. About Jen McFarland For the last 10+ years, it's literally been my job to research and solve business problems — in the public sector, in the private sector, 7+ figure projects and solopreneur struggles. I'm passionate about helping businesses vet ideas, take ownership of their projects, and incorporate digital marketing from day one. Website Facebook Have Jen as a guest on your podcast!

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