Unstoppable Female Entrepreneurs
Kelsey Matheson
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Why Sticking to Your Niche Can Make or Break Your Business
• 15 minWhen was the last time you revisited and modified your niche? In today's episode, I'm talking about why choosing a niche, an offer, or both and sticking to it for a year is crucial for business growth. Sometimes, things take a bit longer to take off than we initially thought, or our impatience is ready to wait so every new shiny object looks more appealing or promising. We'll start thinking about changing gears, and our healthy brains, wired to protect us from any failure, will agree: Yes, good idea. Regroup! These niche changes have consequences; our brains and buyers get confused when we modify our goals every two weeks, and if there is something confused buyers don't do, it is buying. Throughout this episode, you'll hear the benefits of choosing and sticking to a niche in the long term, why we feel the urge to change gears every time things don't go as planned, and how to avoid falling into that trap. You'll also hear about the dangers of letting your scary cat brain run the show, the situations in which pivoting might be the only answer, and much more. Tune in to episode 112 of Unstoppable Female Entrepreneurs and make 2024 your business's more focused and rewarding year. Let's Connect! WebsiteFacebookInstagramYouTube5 Keys To Breaking the $10K Code Free TrainingWellness Entrepreneur Mastermind Hosted on Acast. See acast.com/privacy for more information.
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