Social Sparks: Build A Successful Social Media Business
Cate Scolnik
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Content Creation Hack #3: How Long Your Copy Really Needs To Be
• 10 minThere are rumours about this – maybe you’ve heard them? The ones that tell you that your captions should be less than a 80 characters, or you should have short-form copy. Yes, that works … but not with every industry and audience. The key is knowing when to use long-form copy and when to use short-form or medium-form copy. As a content creator, you need to know what works for what industry and when to get your images to do the heavy lifting. You don’t want to miss: The Two Different Types of Investment We Make When We Buy AnythingWhy Rumours About Keeping Character Count Down Are WrongWhen to Get Images To Do The Heavy Lifting and When Longer Copy is Crucial Resources mentioned: How to Create Charismatic Content (Episode 17 of Social Sparks) Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review. Thank you!
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