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What’s Working in Marketing™

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What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly

• 49 min

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.

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