What’s Working in Marketing™
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Marketing Like A Media Company with Corey Haines, Founder of Swipe Files
• 47 minOn this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing. Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about earning attention from an audience perspective, and how to implement media brands successfully as a marketing engine for your company. Content is more important than ever, so tune in and geek out about strategies and tactics with us. For more content, episodes, and show notes make sure to check out rightmetric.co
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