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Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.  

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