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The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx

George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more.  For more content, episodes and show notes make sure to check out RightMetric.co.  

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  What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing…

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  How Content Marketers Should Think About Distribution Tactics and AI with …

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  Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional C…

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  Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela

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  Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

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  Why Demographics and Generational Profiles Are Outdated in Marketing with …

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  The Future of Audio and What It Means for Brands with Shez Mehra, CMO at A…

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  Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Stra…

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  How Tech Companies Are Building Media Brands with Cameron Uganec, General …

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  Digging into The Future of Snap for Marketers with Matt McGowan, General M…

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  The Future of Content Marketing with Sean Tyson, CEO at Quietly

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  Understanding Audience Data and The Secret Language of Fandoms with Breana…

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  How Marketing Can Break Down Silos Using Different Language with John Hunt…

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  The Importance of Agility in Marketing and Leaning Into Discomfort with An…

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  How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Custo…

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  Harnessing the Power of Content Distribution with Ross Simmonds, Founder &…