What’s Working in Marketing™

Listen, download, subscribe

Apple Podcasts

Google Podcasts

Spotify

Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company

In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights.

• 

  What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing…

• 

  How Content Marketers Should Think About Distribution Tactics and AI with …

• 

  Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional C…

• 

  Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela

• 

  Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

• 

  Why Demographics and Generational Profiles Are Outdated in Marketing with …

• 

  The Future of Audio and What It Means for Brands with Shez Mehra, CMO at A…

• 

  Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Stra…

• 

  How Tech Companies Are Building Media Brands with Cameron Uganec, General …

• 

  Digging into The Future of Snap for Marketers with Matt McGowan, General M…

• 

  The Future of Content Marketing with Sean Tyson, CEO at Quietly

• 

  Understanding Audience Data and The Secret Language of Fandoms with Breana…

• 

  How Marketing Can Break Down Silos Using Different Language with John Hunt…

• 

  The Importance of Agility in Marketing and Leaning Into Discomfort with An…

• 

  How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Custo…

• 

  Harnessing the Power of Content Distribution with Ross Simmonds, Founder &…