Voice Marketing with Emily Binder
Emily Binder
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LinkedIn Is the #2 Source AI Cites — Here's What That Means for You
• 14 minLinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs. ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn. Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning. I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy. Chapters: (0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes (0:30) How big AI search already is — McKinsey and Graphite.io data (1:30) Not an April Fools episode (1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs (3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions (5:00) #3: AEO is the evolution of SEO — mirror natural language (7:00) Why this is good and bad for small businesses (8:30) #4: You need both channels — Company Page and personal profile (10:00) Don't just repost — add your POV (10:30) #5: The flattened landscape — abundance mindset already won (12:00) Your only differentiator is your POV (12:30) Wrap-up: be active, be human, have a point of view Links mentioned: Social media follower counts don't matter anymore (IG reel) McKinsey - New front door to the internet: Winning in the age of AI search 10/2025 Graphite.io - AI Is Much Bigger Than You Think (2026) Related cilp: You don't need AI, you need a POV Book a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochure Book Podcast Surgery directly on Calendly My podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy microphone gearVideo podcast gearOrganized lists of all products I use: amazon.com/shop/emilybinder Coaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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