Voice Marketing with Emily Binder
Emily Binder
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Nobody is Quietly Anything: The AI Writing Tells to Retire (Free Claude .md File Inside)
• 9 minIBM wrote it in a 1979 training manual: "A computer can never be held accountable, therefore a computer must never make a management decision." Swap "management" for "marketing" and the rule still holds. AI can help you draft and edit and plan, and it saves real time: use it. But AI should not decide, because it has no taste and no accountability. Taste is everything. Important: AI doesn't think. Large language models are pattern-matching calculators that predict the next likely word. Let an LLM write your brand voice and you get a lot of "quietly," the safe word that makes a plain sentence sound like a revelation without saying anything. This episode covers why to ban it and its friends, the AI writing tells to watch for (seamlessly, delve, leverage, the shifting landscape, the three-fragment sentence structure pattern), and my own free Claude rules file .md that strips them out since I know you're still gonna use Claude to write. Chapters: (0:00) IBM's 1979 line: a computer can never be held accountable, so it must never make a management decision (1:35) AI doesn't think. (2:28) Why "quietly" is the AI word to cut (3:39) My Claude .md file for non-AI writing, words and phrases to avoid: emilybinder.com/airules (4:30) The banned word list: seamlessly, delve, leverage, etc. (5:50) Em dashes (sadly) and the three-fragment tell (6:15) Write for a ninth-grade reading level (copy converts 56% higher like WSJ vs Atlantic) (7:20) Wolf Woman and the life-death-life cycle Links: - Clip on computers, AI, and management decisions (Instagram reel) - Free AI writing rules (public Google Drive file): emilybinder.com/airules - Women Who Run With the Wolves by Dr. Clarissa Pinkola Estés: Book on Amazon. Audiobook free on Spotify Premium. My gear & software: Record guests and create clips on Riverside: emilybinder.com/riverside Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript My mic gear - Amazon List Video podcast gear - Amazon List My Amazon Storefront Hire me: Book a call - Marketing Surgery: emilybinder.com/call Speaking: emilybinder.com/speaking Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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