Voice Marketing with Emily Binder
Emily Binder
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LinkedIn Takes Aim at AI Slop with a New Button
• 17 minLinkedIn is rolling out a "Seems Like AI Slop" button. It's a way to flag the low-quality, computer-written posts filling your feed. I recap what AI slop actually is, why LinkedIn is killing its own "Enhance with AI" button in the same breath, and why the toothpaste is already out of the tube. The real point: slop isn't a style problem, it's a trust problem. It dilutes your brand. You can build a business in a few clicks now, but you can't build a brand that way. The greatest leverage in business is media and attention, and slop is the fastest way to squander it. Use AI as a tool, not a crutch. Write it yourself first, let AI tighten it, and always vibe check before you publish. Timestamps(0:06) — LinkedIn's new "Seems Like AI Slop" button, and what AI slop does to your brand (0:51) — The post that started this, and zero-click content → LinkedIn post (1:51) — LinkedIn kills its own "Enhance with AI" button (3:51) — Zombie metaphor: "Your AI-written posts are already dead. Nobody wants to bite into it, because it's not alive." (4:21) — The toothpaste is out of the tube: YouTube, AI labels, and trust (5:36) — Remember the good internet? (6:51) — Enshittification and the ad-driven web (7:51) — Build a business in a few clicks. You can't build a brand that way. (8:21) — Apple's most valuable asset is its brand — AI can't build that (9:06) — Too late? The sun setting on LinkedIn (the TechCrunch quote) (10:06) — One LinkedIn post away from a million-dollar deal (12:06) — Collisions are opportunities. Third spaces, and following smart people. (13:06) — Use the button responsibly (don't dock your frenemies) (15:06) — Every network is fighting slop now — why LinkedIn's decline cuts deepest (16:06) — The greatest leverage in business: media AKA attention (16:51) — Use AI as a tool, not a crutch (grab the .md file from the last episode) Links mentionedMy LinkedIn post about the "seems like AI" buttonTechCrunch: LinkedIn adds a button to report AI-generated slopCory Doctorow book: Enshittification: Why Everything Suddenly Got Worse and What to Do About ItTom Goodwin on LinkedIn (worth a follow for marketing, branding, advertising)Related episode and post: Naval Ravikant's Four Levers in Business (labor, capital, code, media) My gear & software: Record guests and create clips on Riverside: emilybinder.com/riverside Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript My mic gear - Amazon List Video podcast gear - Amazon List My Amazon Storefront Hire me: Book a call - Marketing Surgery: emilybinder.com/call Speaking: emilybinder.com/speaking Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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