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Unstoppable Female Entrepreneurs

Kelsey Matheson

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Throwback To Episode 5 - Defining Your X Factor

• 16 min

What makes you unique? What would make a client pick you from all the coaches, fitness instructors, or yoga teachers out there?  In today's episode, we revisit our conversation about finding the element that sets you apart from all your competitors: your X factor. Defining your X factor feels like unveiling your superpower, your secret sauce, and it'll streamline, clarify, and simplify your business. Once you define it, your X factor will guide your mission, messaging, values, branding, and even the mistakes you'll make along the way.  Throughout this episode, you'll learn to uncover your uniqueness and incorporate it into your business. You'll hear how I identified my own and how I apply it to my business strategies, messaging, and branding. Also, I share a simple yet powerful exercise to help you find your X factor if you feel you can't put your finger on it, and I'll leave you with one question to ponder.  In This Episode, You Will Learn:  To put yourself in the shoes of your clients (3:26)How to uncover your X factor (7:58)What my X factor is (8:46)An exercise to determine your X factor (10:36)A question to ponder this week (12:49) Let's Connect! WebsiteFacebookInstagramYouTubeLinkedIn Hosted on Acast. See acast.com/privacy for more information.

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