Creativity Unpacked
Nicole Velik
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Peter Brennan - When Side Hustles Blow Up, Launching Heaps Normal a Non-Alcoholic Beer and Why The Best Ideas are Built from Purpose
• 64 minI got to chat to the wonderful Peter Brennan. Pete is the co-founder of the non-alcoholic Aussie beer sensation Heaps Normal. He also owns a Branding and Design Studio called, Electric and Analog. Interestingly, this week I was in Melbourne, having a drink in a pretty swanky cocktail bar. The guy sitting at the bar next to me was drinking Heaps Normal. And I have to say, I don't think that would have happened a few years ago, especially with the way Aussies love to drink. So, this incredible beer is changing drinking culture, challenging what’s normal and offering a beautiful solution to what is a huge problem for a lot of people. In this episode we dive into why some ideas fly and others don't. You see Pete’s launched a few businesses before this one but never had the success Heaps Normal is having. So What's the difference you might ask and why did this one blow up? It’s definitely a few things like timing, having the right people and skills but I’d say it’s all about purpose. Pete has a very personal motive driving him and he’s deeply connected to the brand’s purpose. In this episode you’ll hear Pete's story from growing up with an abusive alcoholic father and his own struggles with alcohol and why he had to scratch his own itch. Pete took on the crazy challenge of creating a non-alcoholic beer that actually tastes good! Pete gives us all a creative challenge and it's got to do with finding your purpose. I hope you enjoy the episode. You can find Peter Brennan at his branding and design studio Electric and Analog or on LinkedIn. You can find me, Nicole Velik at www.theideasbodega.com.au or Nicole Velik on LinkedIn.
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